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Cargo Compass Blog

4 min read

Green or die: stay green and keep your market share safe

By Paolo Calamandrei on Sep 17, 2019 1:55:00 PM

Whether you are a new company or have been around for many years, a small company or a large corporation, you have a share of the market. Ideally, you don’t just want to keep that market share; you want it to grow. When it grows, your bottom line grows. In the past, market share was dictated by things such as the quality of your product and your service. While these things still matter, these days your bottom line is also affected by whether or not your company is sustainable.

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4 min read

4 green team building activities for an happier life in the office

By Andrea Biasci on Sep 12, 2019 3:20:00 PM

People not only want to shop with sustainable companies – they want to work for sustainable companies. People seeking jobs are more attracted to companies and organizations that are sustainable, with a focus on green team building to increase engagement. 

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4 min read

Green sales strategy: how to add value to your products

By Paolo Calamandrei on Sep 10, 2019 1:45:00 PM

Consumers want to buy green products. They also want convenience and value for themselves and their family. An incredible 80% of people say they want to buy sustainable products, but only 20% follow through. When it comes to the millennial generation, the numbers look more promising with 68% having bought a socially or environmentally responsible product (Conecomm CSR Study 2017).

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4 min read

The easiest and cheapest ways to be part of the green movement

By Andrea Biasci on Sep 5, 2019 2:20:00 PM

Going green. Sustainability. These buzz words are thrown around with increasing frequency these days. More and more companies are jumping on the bandwagon in terms of the actions they are taking to become more sustainable in their end-to-end operations.

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4 min read

Work on your employee morale: an internal eco-friendly marketing guide

By Paolo Calamandrei on Sep 3, 2019 1:55:00 PM

A company’s employees have a direct effect on its bottom line. Happy, engaged employees will be 20% more productive, and if they’re sales people, they’re 37% more productive. And one of the things that makes employees happy is working for a sustainable company. Yes, it’s not just consumers and investors that care about your sustainability – your employees do too.

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