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Cargo Compass Blog

4 min read

Marketing's role in find investors with environmental initiatives

By Andrea Biasci on Aug 29, 2019 2:50:00 PM

There is no doubt that becoming sustainable is a must for companies competing in today’s business world. Not only is it the right thing to do to help protect our planet, but it’s what consumers want and what investors want. Yes, even investors want to see the companies they choose to invest in making efforts to become more sustainable. In fact, 44% of investors say they actively avoid companies that have a poor sustainability track record.

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4 min read

3 companies that implemented viral marketing with their green initiatives

By Paolo Calamandrei on Aug 27, 2019 4:50:00 PM

There is nothing like word-of-mouth. Companies have relied on it for decades to help promote their brand and their products. And today, more then even before, word-of-mouth gets the job done. Except these days, word-of-mouth goes by a different name – viral marketing. It relies on people’s online social media presence and a company’s ability to generate initial interest in its brand or product that people will pick up on and spread across the internet and around the world.

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3 min read

Implement a referral marketing plan from eco-friendly organizations

By Andrea Biasci on Aug 20, 2019 2:20:00 PM

When you are shifting your company to sustainable operations, you don’t just want to let people know – you need to let people know. Not only do consumers want the companies they do business with to be sustainable, 64% claim they will only give their business to companies that go above and beyond what other companies do. Not only that, but 53% assume a company is not doing anything to become socially responsible or sustainable unless they somehow learn otherwise.

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4 min read

Carbon Offset: strengthen your brand image with eco-certifications

By Paolo Calamandrei on Aug 6, 2019 1:20:00 PM

In today’s world, companies need to operate in a more sustainable manner. First and foremost, this is necessary to save the Earth’s precious environment, one that is suffering greatly due to climate change. However, companies also need to become more sustainable because that’s what consumers and investors want to see.

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4 min read

How to use Storytelling to share your eco-sustainable initiatives

By Andrea Biasci on Jul 30, 2019 1:20:00 PM

Human beings have been telling stories since before the written word was invented. They used the oral tradition of storytelling. Then came pictures and symbols, before moving on to written stories and moving pictures on the big and small screen. Why do we tell stories in so many ways? Because we relate to stories. They allow us to connect with each other and share our culture and experiences. And when told well, stories become an emotional experience.

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