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Cargo Compass Blog

Paolo Calamandrei

Paolo Calamandrei

Recent Posts

4 min read

Green or die: stay green and keep your market share safe

By Paolo Calamandrei on Sep 17, 2019 1:55:00 PM

Whether you are a new company or have been around for many years, a small company or a large corporation, you have a share of the market. Ideally, you don’t just want to keep that market share; you want it to grow. When it grows, your bottom line grows. In the past, market share was dictated by things such as the quality of your product and your service. While these things still matter, these days your bottom line is also affected by whether or not your company is sustainable.

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4 min read

Green sales strategy: how to add value to your products

By Paolo Calamandrei on Sep 10, 2019 1:45:00 PM

Consumers want to buy green products. They also want convenience and value for themselves and their family. An incredible 80% of people say they want to buy sustainable products, but only 20% follow through. When it comes to the millennial generation, the numbers look more promising with 68% having bought a socially or environmentally responsible product (Conecomm CSR Study 2017).

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4 min read

Work on your employee morale: an internal eco-friendly marketing guide

By Paolo Calamandrei on Sep 3, 2019 1:55:00 PM

A company’s employees have a direct effect on its bottom line. Happy, engaged employees will be 20% more productive, and if they’re sales people, they’re 37% more productive. And one of the things that makes employees happy is working for a sustainable company. Yes, it’s not just consumers and investors that care about your sustainability – your employees do too.

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4 min read

3 companies that implemented viral marketing with their green initiatives

By Paolo Calamandrei on Aug 27, 2019 4:50:00 PM

There is nothing like word-of-mouth. Companies have relied on it for decades to help promote their brand and their products. And today, more then even before, word-of-mouth gets the job done. Except these days, word-of-mouth goes by a different name – viral marketing. It relies on people’s online social media presence and a company’s ability to generate initial interest in its brand or product that people will pick up on and spread across the internet and around the world.

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4 min read

Carbon Offset: strengthen your brand image with eco-certifications

By Paolo Calamandrei on Aug 6, 2019 1:20:00 PM

In today’s world, companies need to operate in a more sustainable manner. First and foremost, this is necessary to save the Earth’s precious environment, one that is suffering greatly due to climate change. However, companies also need to become more sustainable because that’s what consumers and investors want to see.

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