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Cargo Compass Blog

Andrea Biasci

Andrea Biasci

Recent Posts

4 min read

4 green team building activities for an happier life in the office

By Andrea Biasci on Sep 12, 2019 3:20:00 PM

People not only want to shop with sustainable companies – they want to work for sustainable companies. People seeking jobs are more attracted to companies and organizations that are sustainable, with a focus on green team building to increase engagement. 

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4 min read

The easiest and cheapest ways to be part of the green movement

By Andrea Biasci on Sep 5, 2019 2:20:00 PM

Going green. Sustainability. These buzz words are thrown around with increasing frequency these days. More and more companies are jumping on the bandwagon in terms of the actions they are taking to become more sustainable in their end-to-end operations.

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4 min read

Marketing's role in find investors with environmental initiatives

By Andrea Biasci on Aug 29, 2019 2:50:00 PM

There is no doubt that becoming sustainable is a must for companies competing in today’s business world. Not only is it the right thing to do to help protect our planet, but it’s what consumers want and what investors want. Yes, even investors want to see the companies they choose to invest in making efforts to become more sustainable. In fact, 44% of investors say they actively avoid companies that have a poor sustainability track record.

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3 min read

Implement a referral marketing plan from eco-friendly organizations

By Andrea Biasci on Aug 20, 2019 2:20:00 PM

When you are shifting your company to sustainable operations, you don’t just want to let people know – you need to let people know. Not only do consumers want the companies they do business with to be sustainable, 64% claim they will only give their business to companies that go above and beyond what other companies do. Not only that, but 53% assume a company is not doing anything to become socially responsible or sustainable unless they somehow learn otherwise.

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4 min read

How to use Storytelling to share your eco-sustainable initiatives

By Andrea Biasci on Jul 30, 2019 1:20:00 PM

Human beings have been telling stories since before the written word was invented. They used the oral tradition of storytelling. Then came pictures and symbols, before moving on to written stories and moving pictures on the big and small screen. Why do we tell stories in so many ways? Because we relate to stories. They allow us to connect with each other and share our culture and experiences. And when told well, stories become an emotional experience.

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