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Cargo Compass Blog

4 min read

Green or die: stay green and keep your market share safe

By Paolo Calamandrei on Sep 17, 2019 1:55:00 PM

Whether you are a new company or have been around for many years, a small company or a large corporation, you have a share of the market. Ideally, you don’t just want to keep that market share; you want it to grow. When it grows, your bottom line grows. In the past, market share was dictated by things such as the quality of your product and your service. While these things still matter, these days your bottom line is also affected by whether or not your company is sustainable.

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4 min read

4 green team building activities for an happier life in the office

By Andrea Biasci on Sep 12, 2019 3:20:00 PM

People not only want to shop with sustainable companies – they want to work for sustainable companies. People seeking jobs are more attracted to companies and organizations that are sustainable, with a focus on green team building to increase engagement. 

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4 min read

Green sales strategy: how to add value to your products

By Paolo Calamandrei on Sep 10, 2019 1:45:00 PM

Consumers want to buy green products. They also want convenience and value for themselves and their family. An incredible 80% of people say they want to buy sustainable products, but only 20% follow through. When it comes to the millennial generation, the numbers look more promising with 68% having bought a socially or environmentally responsible product (Conecomm CSR Study 2017).

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4 min read

The easiest and cheapest ways to be part of the green movement

By Andrea Biasci on Sep 5, 2019 2:20:00 PM

Going green. Sustainability. These buzz words are thrown around with increasing frequency these days. More and more companies are jumping on the bandwagon in terms of the actions they are taking to become more sustainable in their end-to-end operations.

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4 min read

Work on your employee morale: an internal eco-friendly marketing guide

By Paolo Calamandrei on Sep 3, 2019 1:55:00 PM

A company’s employees have a direct effect on its bottom line. Happy, engaged employees will be 20% more productive, and if they’re sales people, they’re 37% more productive. And one of the things that makes employees happy is working for a sustainable company. Yes, it’s not just consumers and investors that care about your sustainability – your employees do too.

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4 min read

Marketing's role in find investors with environmental initiatives

By Andrea Biasci on Aug 29, 2019 2:50:00 PM

There is no doubt that becoming sustainable is a must for companies competing in today’s business world. Not only is it the right thing to do to help protect our planet, but it’s what consumers want and what investors want. Yes, even investors want to see the companies they choose to invest in making efforts to become more sustainable. In fact, 44% of investors say they actively avoid companies that have a poor sustainability track record.

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4 min read

3 companies that implemented viral marketing with their green initiatives

By Paolo Calamandrei on Aug 27, 2019 4:50:00 PM

There is nothing like word-of-mouth. Companies have relied on it for decades to help promote their brand and their products. And today, more then even before, word-of-mouth gets the job done. Except these days, word-of-mouth goes by a different name – viral marketing. It relies on people’s online social media presence and a company’s ability to generate initial interest in its brand or product that people will pick up on and spread across the internet and around the world.

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3 min read

Implement a referral marketing plan from eco-friendly organizations

By Andrea Biasci on Aug 20, 2019 2:20:00 PM

When you are shifting your company to sustainable operations, you don’t just want to let people know – you need to let people know. Not only do consumers want the companies they do business with to be sustainable, 64% claim they will only give their business to companies that go above and beyond what other companies do. Not only that, but 53% assume a company is not doing anything to become socially responsible or sustainable unless they somehow learn otherwise.

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4 min read

Carbon Offset: strengthen your brand image with eco-certifications

By Paolo Calamandrei on Aug 6, 2019 1:20:00 PM

In today’s world, companies need to operate in a more sustainable manner. First and foremost, this is necessary to save the Earth’s precious environment, one that is suffering greatly due to climate change. However, companies also need to become more sustainable because that’s what consumers and investors want to see.

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4 min read

How to use Storytelling to share your eco-sustainable initiatives

By Andrea Biasci on Jul 30, 2019 1:20:00 PM

Human beings have been telling stories since before the written word was invented. They used the oral tradition of storytelling. Then came pictures and symbols, before moving on to written stories and moving pictures on the big and small screen. Why do we tell stories in so many ways? Because we relate to stories. They allow us to connect with each other and share our culture and experiences. And when told well, stories become an emotional experience.

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4 min read

Step-by-step guide to use Carbon Offset as Inverted Unicorn content in marketing

By Paolo Calamandrei on Jul 23, 2019 1:50:00 PM

You’ve done it. You’ve made the decision to take your company to the next level of sustainable operations with the carbon offset strategy for neutralizing carbon emissions. You are now in the position of determining how to get the word out. Advertising is just as relevant today as it was two or three decades ago. This difference is that any size of business, from the individual at home to the largest corporation, can run highly targeted advertising for a reasonable fee.

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4 min read

3 steps to define a Blue Ocean Strategy using Carbon Offset for shipping

By Andrea Biasci on Jul 18, 2019 2:52:19 PM

Blue Ocean Strategy is a marketing strategy that was introduced in the book by the same name, written by W. Chan Kim and Renée Mauborgne. This strategy is designed to break through the constraints of traditional marketing, leaving behind the competitiveness of industry supply and plunging into untapped markets of potential demand that appeal to a new set of consumers.

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4 min read

How your company can save hundreds of dollars by becoming Carbon Neutral

By Paolo Calamandrei on Jun 26, 2019 2:20:00 PM

The idea of going carbon neutral can be intimidating for any company, big or small. There are so many aspects of business operations that produce a carbon footprint and the idea of assessing those, evaluating them, and calculating total emissions is daunting at best. Yet, this needs to be done. Companies can no longer ignore the issue of sustainability when transportation (including the transportation of raw materials and finished products) contributes to 29% of total greenhouse gas emissions and industry contributes 22% of emissions.

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4 min read

Carbon Offset vs. Green Logistics: the Pros and Cons

By Andrea Biasci on Jun 18, 2019 1:50:00 PM

Companies today are going green. They know that’s what the Earth needs and what consumers want. Of course, going green has become a buzzword, but still, progress is being made. Over the past five years, 10% more companies have set water and carbon targets and the green house gas emissions coming from companies have gone down by 1%. And one of the top areas of business where companies are striving to make sustainable progress is with their logistics.

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3 min read

Green Business: rise up among your competitors and make a difference!

By Paolo Calamandrei on Jun 6, 2019 2:55:00 PM

It seems that today everyone wants to toe the line when it comes to sustainability and going green. Many companies are stepping up and making changes to green their operations, something that only makes them more competitive in the marketplace. After all, consumers prefer sustainable companies. Nielsen reports that 66% of consumers are willing to pay more for brands that are sustainable.

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4 min read

Corporate Sustainability: 7 answers to the most Frequently Asked Questions

By Andrea Biasci on May 30, 2019 5:35:00 PM

Corporate sustainability is more than just a buzz word these days; it is the new way of doing business in a world that needs everyone to live in a more sustainable manner. Fortunately, businesses are getting onboard and there are a number of corporate sustainability trends that are setting the stage for what corporate sustainability means in today’s world. These include setting science-based targets, managing emissions from supply chains, and increasing environmental innovation in how to approach sustainability.

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4 min read

Why a Sustainability Report can lead to more revenue for your company

By Paolo Calamandrei on May 23, 2019 2:25:00 PM

Sustainability may be a buzz word used in today’s corporate environment, but it is more than just a fad. Sustainability today and in an ongoing capacity will mean an Earth that is healthy and can sustain us for generations to come. For this reason, each and every person and company are responsible for doing their part to minimize their impact on the environment.

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4 min read

3 lessons your business can learn from the most sustainable companies

By Paolo Calamandrei on May 16, 2019 2:30:00 PM

Sustainability matters. We have already reached a point at which, if we stopped all emissions this moment, the effects of climate change would be felt by generations.

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4 min read

5 unexpected benefits of Corporate Social Responsibility

By Paolo Calamandrei on May 9, 2019 9:40:29 AM

Businesses need to make a profit to stay in business. To do that, they need to ensure both their customers and their employees are onboard and engaged. In today’s world, this is about more than simply providing a good product and good working conditions; it’s about how a company becomes part of the greater community and practices social corporate responsibility.

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