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Cargo Compass Blog

4 min read

The easiest and cheapest ways to be part of the green movement

By Andrea Biasci on Sep 5, 2019 2:20:00 PM

Going green. Sustainability. These buzz words are thrown around with increasing frequency these days. More and more companies are jumping on the bandwagon in terms of the actions they are taking to become more sustainable in their end-to-end operations.

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4 min read

Work on your employee morale: an internal eco-friendly marketing guide

By Paolo Calamandrei on Sep 3, 2019 1:55:00 PM

A company’s employees have a direct effect on its bottom line. Happy, engaged employees will be 20% more productive, and if they’re sales people, they’re 37% more productive. And one of the things that makes employees happy is working for a sustainable company. Yes, it’s not just consumers and investors that care about your sustainability – your employees do too.

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4 min read

Marketing's role in find investors with environmental initiatives

By Andrea Biasci on Aug 29, 2019 2:50:00 PM

There is no doubt that becoming sustainable is a must for companies competing in today’s business world. Not only is it the right thing to do to help protect our planet, but it’s what consumers want and what investors want. Yes, even investors want to see the companies they choose to invest in making efforts to become more sustainable. In fact, 44% of investors say they actively avoid companies that have a poor sustainability track record.

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4 min read

3 companies that implemented viral marketing with their green initiatives

By Paolo Calamandrei on Aug 27, 2019 4:50:00 PM

There is nothing like word-of-mouth. Companies have relied on it for decades to help promote their brand and their products. And today, more then even before, word-of-mouth gets the job done. Except these days, word-of-mouth goes by a different name – viral marketing. It relies on people’s online social media presence and a company’s ability to generate initial interest in its brand or product that people will pick up on and spread across the internet and around the world.

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3 min read

Implement a referral marketing plan from eco-friendly organizations

By Andrea Biasci on Aug 20, 2019 2:20:00 PM

When you are shifting your company to sustainable operations, you don’t just want to let people know – you need to let people know. Not only do consumers want the companies they do business with to be sustainable, 64% claim they will only give their business to companies that go above and beyond what other companies do. Not only that, but 53% assume a company is not doing anything to become socially responsible or sustainable unless they somehow learn otherwise.

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